Grocery stores have seen a significant rise in the demand for online ordering during the COVID-19 pandemic. They have had to adopt new strategies to respond to the surge of online ordering.
One of the most important aspects of a successful online grocery store strategy is creating an ordering process that’s easy to navigate. While people should have the option to search for individual items with ease, they should also have the ability to browse different types of foods similar to the way that they would in the store. Grocery stores’ websites and apps need to be optimized to make ordering be as intuitive and convenient as possible.
Grocery store staffing may need to be expanded or modified to accommodate the new increase in orders online. For example, it may be necessary to move a certain number of employees from working on registers and bagging to gathering items for online orders. Alternatively, they may need to partner with a third-party company that specializes in online ordering. In addition, stores may need to repurpose space to be used for order fulfillment.
Investing in new technological and staffing infrastructure is essential for grocers to compete in a changing landscape. Even after the pandemic has subsided, many customers are likely to continue ordering online because of its convenience.