Web sites are now a primary way of doing business and interacting with potential customers and clients. An insurance agency needs a website for visitors interested in learning more about their products and services. Providing insightful information can lead to sales, along with referrals. Those who are most savvy about planning and creating Insurance Agent Websites will focus on conversions and sales, increasing your odds of success.
First off, you want your website to look good and people want to be able to navigate the site with ease. If interested in what you’re selling, they will then submit their contact information, or contact you via telephone. Basically, your aim is to generate interest in your available lines of coverage, thereby putting yourself in position to make sales.
Find a designer familiar with your services
If you already have a website, you’ll probably want to become more actively involved to ensure it stays current with the constantly evolving trends. While your in-house team may be fully capable of maintaining your site, but without the needed skills, experience, and time to launch a task of this nature, you should consider hiring a professional to assist with the process.
Look at other agency sites that have a solid web presence. This can really help you when making decisions on what you may want to include on your own site. Once you hire a designer, you should already have an idea about the direction you want to take. Just be sure to take a look at his or her portfolio and feedback at the outset, and get some examples of his/her previous work.
The designer should take a look at your current site, putting an emphasis on the company branding, and decide how to design the site to be as user-friendly and effective as possible. Your budget should include search engine optimization (SEO) since the plan is to help your website rank high on search engines, otherwise what’s the point?
A big part of the success of most Insurance Agent Websites is making good use of social media to help generate buzz and bring awareness to who you are, what you have to offer, and how you can help others.